How We Can Help: A Guide to Our Marketing Services
At Bellevue College, our Marketing and Communications team is here to provide options for staff and faculty to help effectively promote Bellevue College programs, events, or services. We offer a range of services to help you, a faculty or staff member, connect with your audience. To request any of our services, fill out the Marketing and Communications Request Form. We consider many variables when reviewing requests, including the time it will take, resources available, and whether the request is in alignment with the college’s brand and strategic goals. Division and department costs may be incurred for advertising, printed products, and other marketing channels, such as PeachJar.
Visit the Glossary for explanations of terms commonly used in marketing.
Here’s how we can assist you:
Want to reach a larger audience? We can help you promote your program or event through paid digital or print advertising. We work to get you the best rates and placements. For example, if you’re running a workshop or conference, we can create targeted ads to ensure your message gets in front of the right people. The best approach, however, is to have advertising as part of a multichannel campaign. Advertising is typically paid for by department or division budgets. Costs vary.
If you already have marketing materials—like brochures, posters, or emails—but aren’t sure if they follow Bellevue College’s brand guidelines, we’ve got you covered. We’ll review your materials to make sure they match the college’s look, feel, voice, and tone, so everything from the color palette, fonts, logos, and writing is professional and consistent.
Need help bringing your ideas to life visually? Our design team is here to create anything from event flyers to web banners. Whether it’s for print or digital, we can ensure your materials look professional and represent Bellevue College well. For example, if you need posters for an on-campus event, we can design something engaging that fits the college’s visual identity.
Email is a powerful tool to get the word out. We can help you create and send targeted emails to prospective students, faculty, or other audiences. Whether you’re promoting a new course, sending a newsletter, or sharing an event invitation, we can help you craft emails that grab attention and get results.
Planning a major event? We can help spread the word! From writing press releases and creating flyers to managing social media posts and designing day-of signage, our team can ensure your event gets noticed. We can help you promote it to students, faculty, or the wider community—whatever your needs are.
Whether you need printed materials like brochures or digital content like social media graphics, we’ve got you covered. We can recommend the best format for your goals and create everything to align with the Bellevue College brand. For example, if you’re launching a new academic program, we can help create digital or print materials and website graphics to support your promotional efforts.
If you have a bigger project that needs more than just one piece of marketing, we can create a comprehensive campaign. This might include a mix of email, social media posts, a press release, flyers, and even video or advertising. Think of it like a complete marketing package—everything working together to get your message out to a fragmented, saturated marketplace. For example, launching a new student service could involve flyers, email blasts, and a social media series to build awareness.
Need photos for your program or event? We may be able to capture signature moments on campus. These photos could be used in future digital or printed marketing materials or on the website to highlight what’s happening at Bellevue College. While we may not be able to take photos of all events, using your smartphone for social media posts may be a good option. This is a quick, free, and easy way to promote your event.
Did you get contacted by the media for a story they are writing about? Or did a press release of your program catch the attention of a reporter and now it’s time for an interview? You don’t have to navigate working with the media by yourself. We are here to help you with media relations and outreach. We build relationships with local news outlets and are skilled in helping you identify the messages you want to convey in a clear and concise manner.
Social media is key for reaching students and the community. We can help you create and schedule posts on Bellevue College’s official accounts on Facebook, X/Twitter, Instagram, and LinkedIn. Whether you’re running an event, launching a new program, or just want to increase your visibility, we can develop a social media strategy that fits your goals.
Have an interesting story or news to share? We can craft a press release or feature story to send to local media, spotlighting your program, event, or accomplishment. For example, if your department wins an award, or an alum of your program agrees to share their compelling story, we can write a news story or press release to help bring their story to life. Stories are published on the college’s News and Stories website while a press release is emailed to media contacts with the goal of placing the story in news publications and/or prompting interest from a reporter for further story development.
Do you have materials that need to reach a broader audience? Bellevue College partners with an expert translation service to ensure your message connects with our multilingual community. Typically, we provide translations in Spanish and Simplified Chinese, but our vendor can translate into many other languages upon request. If you’re interested, we’re here to walk you through the process and offer guidance on how to get started. Just a heads up: costs may vary depending on the project.
Video is a great way to engage your audience emotionally and as part of a multi-channel marketing campaign. We can work with an outside vendor to help produce a video or animated piece of content to market your program. Informational videos can be developed and produced through the college’s Digital Media Services. If you’re interested in creating your own video, check out Instructional Media and Digital Learning Design Services through Interactive eLearning.
From making it easier to find an activity to helping event guests know where to park, we can create signage to help people navigate the spaces on campus. Clear, well-designed wayfinding signs ensure your attendees know where to go, making your event or activity smoother and more enjoyable.
If you need to update your program’s webpage or create new content for Bellevue College’s website, we can help. We can make sure the information is clear, accurate, and aligned with the college’s voice and style.
Want to add some visual appeal to your website? Within the confines of templates, we can design banners and other graphics to enhance your web pages, making them more engaging and user-friendly.
Not seeing what you need on this list? No problem! If your project doesn’t fit into one of these categories, just let us know. We’re happy to brainstorm and find the right marketing solution for you.
Last Updated January 22, 2025