Social Media Guidelines

The rapid growth of social media combined with their ease of use and pervasiveness make them attractive channels of communication.  To help you succeed, grow your program, club or department, and build community through social media, we have compiled these guidelines. 

Bellevue College maintains profiles on the following platforms: 
 

Participation may be part of an employee’s job. Bellevue College may ask that employees maintain work-related, supervisor-approved social media accounts, which can be managed and updated during work hours. 

Employees who wish to create an official Bellevue College social media account are encouraged to follow the Guidelines When Posting on Behalf of Bellevue College. Following these steps ensures promotional support and guidance from Institutional Advancement. 

View our Social Media Best Practices to learn how to build and maintain a successful account. Remember: Social media created and shared on behalf of Bellevue College may be subject to the Public Records Act and will be retained in accordance with the applicable retention policy (RCW 42.56). 

Do not post confidential or proprietary information about Bellevue College, its students, its alumni, or your fellow employees. Use good ethical judgment and follow the college’s policies and federal requirements, such as the Health Insurance Portability and Accountability Act(HIPAA) of 1996 and the Family Educational Rights and Privacy Act (FERPA). 

Bellevue College’s Official Communications and Social Media Policy provides direction for posting to social media during an emergency or crisis situation, as well as guidance on where and how often the college’s non-discrimination statement should be issued. Social media accounts created on behalf of Bellevue College are required to follow this policy and others issued by the college. 

Other relevant policies: 

• 6650 Official Public Communications and Social Media
• 6650P Communications and Publications (Procedures)
• 5110 Technology Accessibility