Digital Marketing at Bellevue College

Digital Content Certificate

MKTG 242 – Social Media Strategy
MKTG 244 – Online Video & TV Strategy
MKTG 333 – Content Creation

Digital Advertising Certificate

MKTG 234 – Advertising I
MKTG 241 – Search Engine Strategy
MKTG 334 – Advertising II

Digital Media Certificate

MKTG 243 – Mobile Marketing Strategy
MKTG 245 – Display Media Strategy
MKTG 301 – Media Planning & Buying

Digital Measurement & Analytics Certificate

MKTG 255 – Relationship Marketing
MKTG 262 – Measurement & Analytics
MKTG 462 – Data Visualization & Advanced Analytics

Entrepreneurship & Product Development Certificate

MKTG 201 – Product Development in the Marketing Process
MKTG 202 – Prototyping and Pricing Concerns
MKTG 203 – Manufacturing & Distribution

Steps To Complete a Certificate:

1. Apply for General Admission (current and former BC students can skip this step). Admission applications are accepted for Fall, Winter, Spring, and Summer quarters.
2. Register for certificate courses. Classes can taken part-time or full-time.
3. Once all coursework is completed, apply for graduation to finalize your certificate.
   • On the application form, select “Certificate (less than 90 credits)” and then select Certificate Area “Business” and then carefully select the title of your certificate. You must submit a separate application for each certificate. There is no application fee.
4. Certificates will be posted to your official transcript 4-6 weeks after the quarter ends.

Bachelor of Applied Science Degree (180 credits)

Our BAS program can be completed through hybrid on-campus classes or through 100% online learning. We are rated the #1 Best Online Bachelor’s Degree in Digital Marketing by College Consensus. If you are interested in learning digital marketing technologies and finding employment opportunities in a high-demand industry, you should consider the Digital Marketing Bachelor of Applied Science degree at Bellevue College.

Associate Degrees (90 credits)

Associate of Applied Science in Digital Marketing (AAS-T). Concentrations in Digital Content Creation or Web Design & User Experience. Courses in mobile marketing and advertising, online video content creation, social media marketing, search engine optimization (SEO), paid search, display advertising, customer relationship marketing (CRM), marketing analytics, and website design offer students instruction in areas that match employer needs. 

Associate of Arts in Marketing Management (AA). Concentrations in Creative Marketing Services, Account Management & Sales, Marketing Measurement & Analytics, or Entrepreneurial Marketing. Provides students with practical, hands-on experience in both traditional and digital marketing. Greater emphasis is placed on the intersection of marketing strategy with business management and decision making.