Bellevue College

Web Publishing Guide

Standards: Rules of the Road

Web Standards are the rules of the road for college website managers and application developers.

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Requirement 7

Make Sure Content and Link Text Is Clear

Write in complete, grammatical sentences and label links in a meaningful way. Use the clearest and simplest language appropriate for the site’s content.
(Reference: W3C: 14.1; 13:1)

Examples:

  1. Don’t use: “Click here” to point the reader to content. A text reader will not be capable of interpreting the information contained behind a generic text link. Instead, link off of meaningful words or labels within a sentence. Do use: For more information about athletics, visit the BCC Athletics home page.
  2. Don’t misspell words. A text reader, or users who are reading the document with a Braille reader, will have difficulty interpreting the meaning of the text properly. (Example: Ro els eit’s hard t o urdestand you.)
  3. Use proper grammar and sentence structure. A text reader will read a poorly structured sentence in an awkward way which will make it difficult to understand. Avoid using passive verbs such as “A lot of coffee was had by me today.” Instead, use: “I had a lot of coffee today.”