| Work Function: A. Perform Analysis |
| Key Activity: A3. Develop, present and test concepts |
| | Comment |
| | | | |
| | Employability Skills |
| | | Ability to create/develop and test new concepts. | Somewhat Important |
| | | Ability to analyze underlying issues and resolve technical issues. | Important |
| | | Ability to apply self-management skills and pursue goal attainment. | Important |
| | Technical Knowledge |
| | | Knowledge of concept design tools and procedures. | Somewhat Important |
| Key Activity: A4. Create preliminary design |
| | Comment |
| | | | |
| | Employability Skills |
| | | Ability to apply creative solutions to new situations. | Important |
| | | Ability to demonstrate creative thinking while solving problems. | Important |
| | | Ability to identify and resolve technical conflicts. | Important |
| | | Ability to formulate new ideas/designs. | Important |
| | Technical Knowledge |
| | | Knowledge of multimedia design tools and procedures. | Important |
| | | Knowledge of simulation and testing procedures for prototypes. | Somewhat Important |
| | | Knowledge of the impact of technical limitations and resources on project design. | Important |
| | | Knowledge of latest research on usability issues. | Somewhat Important |
| | | Knowledge of graphics packages and other software design tools. | Important |
| Work Function: B. Produce Visual and Functional Design |
| Key Activity: B2. Complete basic design and storyboard |
| | Comment |
| | | | |
| | Employability Skills |
| | | Ability to manipulate technology for desired results and evaluate application of technology. | Somewhat Important |
| | | Ability to apply creative solutions to new situations. | Somewhat Important |
| | | Ability to formulate new processes. | Important |
| | | Ability to evaluate alternative solutions. | Somewhat Important |
| | | Ability to organize and clearly present ideas. | Important |
| | Technical Knowledge |
| | | Knowledge of multimedia design elements, principles and testing procedures. | Somewhat Important |
| | | Knowledge of storyboarding techniques and tools. | Somewhat Important |
| | | Knowledge of navigation approaches. | Somewhat Important |
| | | Ability to evaluate graphic designs and assess visual impact and effectiveness. | Somewhat Important |
| | | Ability to use wide range of computer graphic tools. | Somewhat Important |
| | | Knowledge of user interface design principles. | Somewhat Important |
| | | Knowledge of delivery methods and platforms. | Important |
| Key Activity: B3. Develop and produce drafts and rough cuts |
| | Comment |
| | | | |
| | Employability Skills |
| | | Ability to generate unique solutions and demonstrate creative thinking while solving problems. | Important |
| | | Ability to evaluate alternative solutions. | Somewhat Important |
| | | Ability to recognize patterns/relationships of colors. | Somewhat Important |
| | Technical Knowledge |
| | | Knowledge of multimedia integration software, tools and techniques. | Important |
| | | Ability to evaluate product for look and feel. | Important |
| | | Ability to assess visual and impact effectiveness. | Important |
| | | Knowledge of principles of color and the cultural and contextual uses of color. | Important |
| | | Knowledge of hardware and software color specifications and ability to use palette color manipulation tools. | Somewhat Important |
| Key Activity: B4. Design and evaluate user interface, visual appeal and functional design |
| | Comment |
| | | | |
| | Employability Skills |
| | | Ability to analyze visual appeal and recommend solutions. | Important |
| | | Ability to apply appropriate principles/laws/theories to situations. | Somewhat Important |
| | | Ability to visually analyze relationship between parts/whole, process/procedure. | Somewhat Important |
| | | Ability to consider risks/implications, generate and evaluate alternative solutions and formulate plan of action. | Important |
| | | Ability to develop and apply creative solutions to new situations. | Important |
| | | Ability to justify user interface design. | Important |
| | Technical Knowledge |
| | | Knowledge of design elements and principles and interface requirements. | Important |
| | | Ability to assess visual impact and effectiveness. | Important |
| | | Knowledge of multimedia software. | Important |
| | | Knowledge of specification and implementation procedures. | Important |
| | | Knowledge of usability testing methodologies. | Somewhat Important |
| | | Ability to analyze and resolve for conflicts in specifications. | Somewhat Important |
| | | Knowledge of human factors and user interface research. | Somewhat Important |
| Key Activity: B6. Select appropriate software and hardware tools |
| | Comment |
| | | | |
| | Employability Skills |
| | | Ability to develop creative solutions and demonstrate resourcefulness. | Important |
| | | Ability to predict outcomes and results of selection of tools. | Somewhat Important |
| | Technical Knowledge |
| | | Ability to use multimedia authoring tools, media editing tools and software design tools. | Important |
| | | Knowledge of appropriate hardware. | Important |
| | | Knowledge of industry trends and standards. | Somewhat Important |
| | | Ability to use web-based data resources. | Somewhat Important |
| Work Function: C. Perform Media Production and Acquisition |
| Key Activity: C2. Create prototypes |
| | Comment |
| | | | |
| | Employability Skills |
| | | Ability to demonstrate creative thinking while problem solving. | Somewhat Important |
| | | Ability to identify goals and constraints. | Somewhat Important |
| | | Ability to formulate and implement a plan of action. | Somewhat Important |
| | | Ability to present ideas effectively. | Important |
| | Technical Knowledge |
| | | Ability to produce and develop multimedia applications. | Important |
| | | Knowledge of multimedia software. | Important |
| | | Knowledge of media production. | Important |
| Key Activity: C3. Identify available media and content sources |
| | Comment |
| | | | |
| | Employability Skills |
| | | Ability to interpret and apply new knowledge and experience. | Important |
| | | Ability to revise plan as indicated by investigation of media sources. | Somewhat Important |
| | | Ability to implement new technologies and new applications. | Important |
| | | Ability to follow rules and procedures. | Important |
| | Technical Knowledge |
| | | Ability to evaluate the effectiveness of communication for selected media and content sources. | Somewhat Important |
| | | Knowledge of copyright laws and licenses. | Somewhat Important |
| Key Activity: C4. Produce or acquire content elements |
| | Comment |
| | | | |
| | Employability Skills |
| | | Ability to mentally picture outcomes. | Important |
| | | Ability to think creatively while solving problems. | Important |
| | | Ability to analyze effectiveness of graphics, animation, audio and video content. | Important |
| | | Ability to analyze content and form and reconcile to overall project image. | Important |
| | | Ability to compile multiple viewpoints and formulate plan of action. | Important |
| | | Ability to generate and evaluate alternative solutions. | Important |
| | Technical Knowledge |
| | | Knowledge of copyright laws and licenses. | Somewhat Important |
| | | Knowledge of graphic, animation, audio and video development tools and multimedia software. | Important |
| | | Knowledge of graphic, animation, audio and video industries and vendors. | Somewhat Important |
| | | Knowledge of virtual reality technology, simulation tools and video production. | Somewhat Important |
| Work Function: D. Implement Design |
| Key Activity: D1. Create and produce finished content |
| | Comment |
| | | | |
| | Employability Skills |
| | | Ability to apply creative thinking to new situations. | Somewhat Important |
| | | Ability to implement new technologies and applications. | Somewhat Important |
| | | Ability to visualize integrated media product. | Somewhat Important |
| | Technical Knowledge |
| | | Knowledge of media production and acquisition processes. | Somewhat Important |
| | | Knowledge of research and content organization techniques. | Somewhat Important |
| | | Ability to use the Internet and multimedia software. | Important |
| | | Knowledge of media format conversion principles and tools. | Important |
| | | Knowledge of themes, styles and audience preferences. | Somewhat Important |
| Key Activity: D2. Implement and refine navigation and interactive design |
| | Comment |
| | | | |
| | Employability Skills |
| | | Ability to compile multiple viewpoints and analyze design criteria. | Somewhat Important |
| | Technical Knowledge |
| | | Knowledge of user interface design principles. | Somewhat Important |
| | | Knowledge of human factors issues. | Somewhat Important |
| | | Knowledge of navigation design and implementation techniques. | Important |