Brief Description

The Associate of Arts in Marketing Management provides a core of business skills along with specific training in marketing management for employment in sales, customer service, advertising, promotion, and other marketing functions and activities. Students complete course work that emphasizes advertising, marketing segmentation and strategies, branding and product/service development, sales management evaluation, marketing communication, pricing, promotion, distribution, market research, e-marketing, analyzing marketing data, consumer behavior, social media marketing, and international marketing. Career paths include marketing manager, advertising sales agent, market researcher, market analyst and e-marketing specialist. Certificates of Accomplishment or Achievement in Sales and Marketing and Retail Management may be applied to this degree.

Learning Outcomes

Degree recipients should possess the skills and abilities described below:

• Explain and apply the marketing functions of product/service planning, pricing, distribution, and promotion for both domestic and international marketing situations
• Identify and apply the principles of client relations; explain how they apply in building client and customer partnerships
• Identify and apply the principles of retailing and e-marketing principles within the marketing function of a business
• Describe and understand the legal environment in which business and marketing is conducted and basic legal concepts that apply to business organizations and the marketing function
• Demonstrate the ability to engage in media planning strategies, marketing and advertising strategies for business advertising campaigns
• Perform basic business calculations and create budgets for managing expenses
• Apply critical thinking skills to perform marketing research and analyze information
• Communicate marketing concepts effectively both written and orally in clear concise language appropriate to the audience including business presentation skills
• Work an effective team member and leader to develop a marketing plan and reach specific marketing goals
• Demonstrate an understanding of contemporary human relations/ organizational behavior in terms of concepts, processes, and models and the issues, advantages, and challenges related to diversity in business organizations
• Identify the issues and challenges related to ethics in current business organizations and in the marketing function, and identify ethical dilemmas in the business setting
• Identify the issues, advantages, and challenges related to diversity in a global workforce

Brief Description

The Retail Management certificate prepares students for entry-level positions in retailing. The certificate may be applied to the Marketing Management associate degree.

Learning Outcomes

Certificate recipients should possess the skills and abilities described below:

• Identify problems within retail organizations and apply principles of organizational structure and organizational behavior to solve the problems
• Accurately perform basic business calculations
• Create a basic marketing plan
• Accurately perform basic bookkeeping or managerial bookkeeping activities
• Use basic features of business software
• Communicate effectively, using suitable communication for the audience and using principles of intercultural sensitivity

Brief Description

The Sales and Marketing Certificate of Achievement builds on the skills developed in the Sales and Marketing Certificate of Accomplishment. This certificate also aligns students for the Marketing Management associate degree.

Learning Outcomes

Certificate recipients should possess the skills and abilities described below:

• Apply advanced skills in the fundamentals of marketing, selling, advertising, communication and computer skills to develop or improve business concepts
• Identify and apply the e-marketing principles and concepts to on line organizations
• Enhance oral and written communication skills as well as team building skills through variable marketing assignments
• Demonstrate an ability to work in teams and with diverse groups in developing marketing campaigns and selling presentations to accomplish specific organizational tasks
• Demonstrate knowledge of business software to improve workflow

This certificate also aligns students for the Marketing Management associate degree and is the next steps for Sales and Marketing – Certificate of Accomplishment

Brief Description

The Sales and Marketing Certificate of Accomplishment helps beginners or those interested in entering sales and marketing positions to obtain, enhance or update the marketing, sales and computer skills needed for professional success. The certificate may be applied to the Certificate of Achievement in Sales and Marketing and the Marketing Management associate degree.

Learning Outcomes

Certificate recipients should possess the skills and abilities described below:

• Apply basic marketing and sales skills necessary for an entry-level position
• Demonstrate fundamental skills in marketing, selling, advertising, communication and computational skills