Learning Outcomes

Degree recipients should possess the skills and abilities described below:

• The basic skills and competencies necessary to prepare to enter a career in marketing, become successfully employed, and be successful professionally
• Synthesize, demonstrate an understanding of, and explain the marketing functions of product/service planning, pricing, distribution, and promotion.
• Describe and explain the relationship between previous marketing approaches and marketing trends in the New Economy.
• Identify and apply the principles of client relations; explain how they apply in building client and customer partnerships
• Identify and apply the principles of retailing within the marketing function of a business
• Describe and understand the legal environment in which business and marketing is conducted and basic legal concepts that apply to business organizations and the marketing function
• Explain how marketing and advertising strategies are developed; demonstrate a knowledge of media planning strategies (placing and pricing) for advertising campaigns for a business
• Articulate the contrasts between domestic and international marketing approaches
• Problem Solving – Design an Advertising Campaign for specific target markets using a variety of advertising media
• Computational – Perform basic business calculations
• Information Literacy – Given a marketing research question, access and select information to respond to the question; exhibit proficiency in analyzing information found in marketing publications; perform basic market research
• Communicate marketing concepts effectively both written and orally in clear concise language appropriate to the audience 
• Compare, contrast or articulate a new point of view using critical thinking skills
• Define the attributes of an effective team member and leader and the characteristics of an effective team in reaching specific marketing goals and perform as a team member
• Demonstrate an ability to work with a team to develop a marketing  plan
• Describe contemporary human relations/organizational behavior in terms of concepts, processes, and models
• Ethics – Identify the issues and challenges related to ethics in current business organizations, the marketing function, and understand how to identify ethical dilemmas
• Diversity – Identify the issues, advantages, and challenges related to diversity in business organizations and the marketing function

Learning Outcomes

Certificate recipients should possess the skills and abilities described below:

• Identify problems within retail organizations  and apply  principles of organizational structure and organizational behavior to solve the problems
• Accurately basic business quantifications 
• Create a basic marketing plan
• Accurately perform basic bookkeeping or managerial bookkeeping activities
• Use basic features of Microsoft Office Suite or design and use basic business spreadsheets
• Communicate effectively, suiting communication to audience and using principles of intercultural sensitivity

Learning Outcomes

Certificate recipients should possess the skills and abilities described below:

• Enhanced skills in the fundamentals of marketing, selling, advertising, communication and computer skills needed to be competitive in today’s international marketplace

This certificate builds on the skills developed in the Certificate of Accomplishment Sales and Marketing.

Learning Outcomes

Certificate recipients should possess the skills and abilities described below:

• Basic marketing and sales skills necessary for an entry level position
• Fundamental skills in marketing, selling, advertising, communication and computational skills