Marketing Management
Program provides a core of business skills along with specific training for employment in sales, customer service, advertising, promotion, and other marketing functions covering a broad-based knowledge of marketing theory. Students are expected to demonstrate the ability to create and execute a variety of marketing programs. Emphasis is placed on teamwork and strengthening both oral and written communication. The program promotes success in non-profit and small, medium or large businesses.
On this page:
- Marketing Management - Associate in Arts Degree
- Retail Management - Certificate of Achievement
- Sales & Marketing - Certificate of Achievement
- Sales & Marketing - Certificate of Accomplishment
Associate in Arts Degree Marketing Management
Learning Outcomes
Degree recipients should possess the skills and abilities described below:
- The basic skills and competencies necessary to prepare to enter a career in marketing, become successfully employed, and be successful professionally
- Synthesize, demonstrate an understanding of, and explain the marketing functions of product/service planning, pricing, distribution, and promotion.
- Describe and explain the relationship between previous marketing approaches and marketing trends in the New Economy.
- Identify and apply the principles of client relations; explain how they apply in building client and customer partnerships
- Identify and apply the principles of retailing within the marketing function of a business
- Describe and understand the legal environment in which business and marketing is conducted and basic legal concepts that apply to business organizations and the marketing function
- Explain how marketing and advertising strategies are developed; demonstrate a knowledge of media planning strategies (placing and pricing) for advertising campaigns for a business
- Articulate the contrasts between domestic and international marketing approaches
- Problem Solving – Design an Advertising Campaign for specific target markets using a variety of advertising media
- Computational – Perform basic business calculations
- Information Literacy – Given a marketing research question, access and select information to respond to the question; exhibit proficiency in analyzing information found in marketing publications; perform basic market research
- Communicate marketing concepts effectively both written and orally in clear concise language appropriate to the audience
- Compare, contrast or articulate a new point of view using critical thinking skills
- Define the attributes of an effective team member and leader and the characteristics of an effective team in reaching specific marketing goals and perform as a team member
- Demonstrate an ability to work with a team to develop a marketing plan
- Describe contemporary human relations/organizational behavior in terms of concepts, processes, and models
- Ethics – Identify the issues and challenges related to ethics in current business organizations, the marketing function, and understand how to identify ethical dilemmas
- Diversity – Identify the issues, advantages, and challenges related to diversity in business organizations and the marketing function
Completion Worksheet
Download the completion worksheet for this degree (PDF)
Requirements
| Course No. | Course Name | Credit Hrs. |
|---|---|---|
| Choose 5 credits from the following: | 5 | |
| BTS 165 | Business Spreadsheet Analysis & Design | 5 |
| BUS& 101 |
Introduction to Business | 5 |
| BUS 120 |
Organizational Behavior | 5 |
| CMST& 220 |
Public Speaking | 5 |
| ENGL& 101 |
English Composition I | 5 |
| MKTG 110 | Client Customer Relations | 5 |
| MKTG 131 | Principles of Professional Selling | 5 |
| MKTG 135 | Principles of Retailing | 5 |
| MKTG 154 | Principles of Marketing | 5 |
| MKTG 200 | International Marketing | 5 |
| MKTG 210 | Business Research | 5 |
| MKTG 225 | Customer Relations Management | 5 |
| MKTG 234 | Advertising | 5 |
| Choose 5 credits from the following: | 5 | |
| ACCT 101 | Practical Accounting I (5 Cr) | |
| ACCT& 201 |
Principles of Accounting I (5 Cr) | |
| Choose 5 credits from the following: | 5 | |
| BUS 241 |
Multicultural Business Consulting (5 Cr) | |
| ETHN 241 | Multicultural Business Consulting (5 Cr) | |
| Science lab elective | 5-6 | |
| Approved Business Electives (Any Business Division course not listed above with approval of advisor or program chair) |
9-10 | |
| Total | 90 | |
Certificate of Achievement Retail Management
Learning Outcomes
Certificate recipients should possess the skills and abilities described below:
- Identify problems within retail organizations and apply principles of organizational structure and organizational behavior to solve the problems
- Accurately basic business quantifications
- Create a basic marketing plan
- Accurately perform basic bookkeeping or managerial bookkeeping activities
- Use basic features of Microsoft Office Suite or design and use basic business spreadsheets
- Communicate effectively, suiting communication to audience and using principles of intercultural sensitivity
Completion Worksheet
Download the completion worksheet for this certificate (PDF)
Requirements
| Course No. | Course Name | Credit Hrs. |
|---|---|---|
| BTS 109 | Business Communications | 5 |
| BUS 120 |
Organizational Behavior | 5 |
| BUS 145 |
Business Mathematics | 5 |
| BUS 221 |
Human Resource Management | 5 |
| BUS 222 |
Advanced Leadership & Management | 5 |
| MKTG 135 | Principles of Retailing | 5 |
| MKTG 154 | Principles of Marketing | 5 |
| Choose 5 credits from the following: | 5 | |
| ACCT 101 | Practical Accounting I (5 Cr) | |
| ACCT 234 | Managerial Accounting (5 Cr) | |
| Choose 5 credits from the following: | 5 | |
| BTS 161 | Computer & Software Fundamentals (5 Cr) | |
| BTS 165 | Business Spreadsheet Analysis & Design (5 Cr) | |
| Choose 5 credits from the following: | 5 | |
| CMST& 101 |
Introduction to Communication (5 Cr) | |
| CMST 202 |
Survey of Speech Communication (5 Cr) | |
| CMST& 210 |
Interpersonal Communication (5 Cr) | |
| CMST& 230 |
Small Group Communication (5 Cr) | |
| CMST 280 |
Intercultural Communication (5 Cr) | |
| Total | 50 | |
Certificate of Achievement Sales & Marketing
Learning Outcomes
Certificate recipients should possess the skills and abilities described below:
- Enhanced skills in the fundamentals of marketing, selling, advertising, communication and computer skills needed to be competitive in today’s international marketplace
This certificate builds on the skills developed in the Certificate of Accomplishment Sales and Marketing.
Completion Worksheet
Downliad the completion worksheet for this certificate (PDF)
Requirements
| Course No. | Course Name | Credit Hrs. |
|---|---|---|
| BTS 109 | Business Communications | 5 |
| BTS 161 | Computer & Software Fundamentals | 5 |
| BUS& 101 |
Introduction to Business | 5 |
| BUS 145 |
Business Mathematics | 5 |
| CMST& 220 |
Public Speaking | 5 |
| MKTG 110 | Client Customer Relations | 5 |
| MKTG 131 | Principles of Professional Selling | 5 |
| MKTG 154 | Principles of Marketing | 5 |
| MKTG 234 | Advertising | 5 |
| Choose 5 credits from the following: | 5 | |
| BUS 120 |
Organizational Behavior (5 Cr) | |
| BUS 250 |
Entrepreneurship (5 Cr) | |
| MKTG 200 | International Marketing (5 Cr) | |
| Total | 50 | |
Certificate of Accomplishment Sales & Marketing
Learning Outcomes
Certificate recipients should possess the skills and abilities described below:
- Basic marketing and sales skills necessary for an entry level position
- Fundamental skills in marketing, selling, advertising, communication and computational skills
Completion Worksheet
Download the completion worksheet for this certificate (PDF)
Requirements
| Course No. | Course Name | Credit Hrs. |
|---|---|---|
| BTS 161 | Computer & Software Fundamentals | 5 |
| CMST& 220 |
Public Speaking | 5 |
| MKTG 110 | Client Customer Relations | 5 |
| MKTG 131 | Principles of Professional Selling | 5 |
| MKTG 154 | Principles of Marketing | 5 |
| MKTG 234 | Advertising | 5 |
| Total | 30 |
Courses marked with a
symbol changed course number and/or title begining summer 2008 to reflect a new common course numbering system. Courses with previous number/title are still applicable. Learn more about Common Course Numbering.
Professional or technical program offerings and course requirements listed in this website may be altered by the college to reflect the needs of industry, student interests and availability of resources.
