Degrees

The Digital Marketing department offers a wide array of applied degree and certificate programs for students of all backgrounds. No prior marketing experience is required, but we welcome marketing and business professionals seeking to upskill in digital platforms. Our associate degrees and certificate programs are open enrollment, and our Bachelor’s of Applied Science is a selective admissions program with entry requirements.

Check the Bellevue College catalog for upcoming changes to degree program requirements. For questions, or to schedule and advising appointment, please visit our Contact Us page.

Degree Tracks to Fit Your Career

The Digital Marketing program offers specialized tracks to help students customize their degree experience and build skills aligned with their career goals and interests. As the marketing industry continues to evolve, employers increasingly seek professionals with both broad marketing knowledge and focused expertise in areas such as analytics, creative services, account management, entrepreneurship, and user experience design. Our track structure allows students to explore these high-demand areas while gaining hands-on experience through applied coursework and real-world projects. We encourage prospective students to explore each track to discover the pathway that best matches their strengths and future career aspirations.

Entrepreneurial Marketing Track

The Entrepreneurial Marketing Track is designed for students interested in launching products, building brands, and driving innovation in entrepreneurial or startup environments. Students explore the full product lifecycle, including product development, prototyping, pricing, manufacturing, fundraising, and growth strategy. The track also emphasizes public relations, social listening, and modern marketing communication strategies that help organizations adapt in rapidly changing digital markets.

Account Management Track

The Account Management Track prepares students for client-facing marketing roles focused on relationship building, communication, campaign coordination, and long-term customer success. Coursework emphasizes consumer behavior, advertising strategy, relationship marketing, public relations, and marketing operations. Students develop the organizational, analytical, and interpersonal skills needed to manage client accounts and support integrated marketing campaigns across industries.

Measurement and Analytics Track

The Measurement and Analytics Track focuses on the growing demand for data-informed marketing professionals who can measure performance, analyze customer behavior, and support digital business strategy. Students gain foundational skills in web development, ecommerce strategy, SQL, advertising analytics, relationship marketing, and marketing operations. This track is ideal for students interested in marketing analytics, campaign measurement, digital optimization, and data-driven decision making.

Web Design and User Experience Track

The Web Design and User Experience Track is intended for students interested in designing engaging digital experiences that connect marketing strategy with customer usability. Students study webpage authoring, ecommerce strategy, product development, user experience (UX), usability principles, relationship marketing, and marketing operations. The track emphasizes both technical and customer-centered approaches to digital marketing and online engagement.

Creative Services Track

The Creative Services Track is designed for students pursuing careers in visual storytelling, content creation, branding, and digital media production. Students develop skills in webpage authoring, visual design, video development, advertising, user experience, and consumer behavior. This track combines creative strategy with practical digital marketing applications to prepare students for roles involving multimedia content, brand communication, and creative campaign development.

Professional Certificates in Marketing

In addition to our bachelor’s and associate degrees, we offer a wide range of professional certificates in marketing, ranging from 15 credits to 56 credits. Marketing certificates provide the opportunity to quickly skill up in marketing specialization areas and earn credentials for your resume.
To earn a certificate, complete all classes for a specific certificate and when finished, submit an application for graduation and select the certificate from the drop-down menu.

Ready to Learn More?

Read our FAQ for common questions, including tuition, start times, and prerequisites. New students may join any quarter year round. We admit new BAS Marketing students in Fall, Winter, and Spring quarter on a rolling basis.

Last Updated June 3, 2026