19th Century Advertising
This site showcases advertising from the 19th century as presented in Harper's Weekly. Look at the use of verse, cartoons, testimonials and endorsements from this magazine which was published from 1857-1872. Also provides a look at society and popular culture of the time.
"This site bills itself as 'an i-tool to create marketing & advertising concepts or campaigns.' Novice advertisers will find guidance through the processes of creativity, motivation, and brand creation in print and video formats. Links & search sites provides annotations for Web sites dealing with advertising-related content." (Information from lii.org)
This is the online version of the ever popular Advertising Age magazine. Includes articles and lists from the print version of the publication. You can also read full-text articles from Advertising Age through EBSCOhost's Business Source Complete.
An online resource for the discussion of branding. The site includes papers on branding, careers, feature articles and a debate forum on branding. How much does branding change our daily lives? Check out this site to see what an important role branding plays.
Internet Public Library: Marketing and Advertising
This Internet Public Library site provides annotated web links for site offering information in the fields of marketing and advertising.
Marketing Virtual Library
This site, from KnowThis, provides a wealth of information on marketing. Main topics include advertising and promotion, careers and jobs, internet marketing, the legal issues of marketing, education, market research, market strategy and management and much more. This is a great place to start your search, narrowing down to a specific topic. Take the time to check it out.
Copyright © Bellevue College Library Media Center
November 7, 2008