Outcomes:

After completing this class, students should be able to:

• Analyze the essential elements of a business plan and define associated terminology
• Develop statement of purpose for new or other business scenarios for healthcare organizations
• Evaluate the detailed market research needed to support the business plan and outline market research process
• Develop business options and scenarios and compare each for strengths and weaknesses in the context of healthcare organizations
• Outline operating procedures and resources, implementation, transition plans needed to support the new or other business scenarios in the healthcare industry
• Evaluate risk to the existing operations associated with starting the new or other business scenarios in the healthcare industry
• Develop detailed financial information, including loan, capital equipment and supply list, balance sheet, breakeven analysis, pro-forma income projections for healthcare organizations
• Develop detailed documentation of assumptions upon which projections were based
• Analyze sources of financing and develop recommendations
• Develop presentation and supporting material to present new or other business scenario concept to various stakeholders and potential investors
• Assess legal, ethical and conflict-of-interest issues that may relate to the launching of the new or other business scenario in the healthcare industry
• Debate key elements in the selection of the management team for healthcare organizations
• Develop communication plan and instruments to inform organization and relevant community