Marketing Management
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MKTG 110 Client Customer Relations • 5 Cr.
Develops oral and written skills focusing on efficient delivery of quality service to customers. Topics include troubleshooting, complaints, ethics, and company service policies and programs.
MKTG 131 Principles of Professional Selling • 5 Cr.
Examines the principles and techniques of professional selling as a form of persuasive communication basic to business relationships. Students analyze case studies to apply theories to real-world situations.
MKTG 135 Principles of Retailing • 5 Cr.
Examines the fundamental principles and practices of retail merchandising. Students discuss types, location, layout, organization, profit planning, and operating costs of retail outlets.
MKTG 154 Principles of Marketing • 5 Cr.
Studies the business activities of marketing: planning, pricing, promoting, and distributing goods and services. Students examine the role of marketing in the economy and the processes used to make business decisions.
MKTG 199 Individual Studies in Marketing • V1-10 Cr.
Covers directed readings, special projects, or independent study. Or, allows the student to earn credit for current on-the-job experience. Prerequisite: Permission of instructor.
MKTG 200 International Marketing • 5 Cr.
Examines marketing concepts and strategies as applied to global markets. Topics include mode of entry, micro and macro forces, barriers and restrictions, and cultural dynamics.
MKTG 210 Marketing Research Design and Analysis • 5 Cr.
Presents the structure and use of marketing research in managerial decision-making. Students discuss research objectives and techniques, data analysis and interpretation, and reporting methods. Prerequisite: BTS 161.
MKTG 225 Customer Relations Management • 5 Cr.
Course designed for students who have familiarity with Internet concepts, basic web site implementation, and general understanding of E-Commerce. Focuses on the goals of CRM including customer profiling, buyer motivation, purchasing roles, E-service concepts, customer communications, call center operations, customer databases, knowledge base applications, and secure financial transaction technologies. Emphasizes the importance of trust and privacy in E-Commerce transactions, including principles for creating privacy policy and methods to enable customers to control the use of their personal data.
MKTG 234 Advertising • 5 Cr.
Examines advertising's role in society and its relationship to communications and marketing activities. Topics include media terminology, planning and selection, copy writing, and art direction.
MKTG 236 Merchandise Management • 5 Cr.
Presents the concepts and functions of buying merchandise for sale. Topics include customer demand, budgeting, buying plans, market trips, and selection of merchandise. Recommended: BUS 145 and MKTG 135.
MKTG 240 eMarketing • 5 Cr.
Provides an overview and in depth understanding of the principles and practices of using the internet to market goods and services. Includes learning in the areas of ethical and legal issues surrounding eMarketing. Emphasizes processes for planning and implementing an eMarketing strategy. Prerequisite: MKTG 154. Recommended: BUS& 101 and MKTG 110.
MKTG 271 Consumer Behavior • 5 Cr.
This course examines the concepts, principles, and theories that describe and explain consumer behavior. This course studies the process of consumer choice, how consumer choice is determined, and the implications for the marketing efforts of businesses.
MKTG 290 Marketing Activities in DECA • V1-5 Cr.
Develops occupational skills through activities affiliated with National DECA. Students participate in community service projects and gain leadership, communication, and human relations experience. Chapter officers help lead the class.
MKTG 292 Marketing Internship • V1-5 Cr.
After securing internship placement students gain practical experience within the marketing management industry environment which they use as preparation for work readiness. The internship should consist of 3 - 15 hours (depending on number of Credits) weekly engagement with the organization; students will also meet weekly with the instructor and discuss work activities. Variable Credit based on hours worked in internship. Prerequisite: Permission of Program Chair.
MKTG 294 Special Topics in Marketing • V1-10 Cr.
Allows specialized or in-depth study of a subject related to marketing.
MKTG 295 Special Topics in Marketing • V1-10 Cr.
Allows specialized or in-depth study of a subject related to marketing.
MKTG 296 Special Topics in Marketing • V1-10 Cr.
Allows specialized or in-depth study of a subject related to marketing.
MKTG 297 Special Topics in Marketing • V1-10 Cr.
Allows specialized or in-depth study of a subject related to marketing.
MKTG 299 Individual Studies in Marketing • V1-10 Cr.
Covers directed readings, special projects, and independent study by an individual student. May be repeated for a maximum of 15 credits. Prerequisite: Permission of instructor.
