Description:

Examines advertising's role in society and its relationship to communications and marketing activities. Topics include media terminology, planning and selection, copy writing, and art direction.

Outcomes:

After completing this class, students should be able to:

• Build a vocabulary of advertising terms and trends in contemporary advertising.
• Explain how marketing and advertising strategies are developed.
• Show a knowledge of the creative dimensions of advertising for print and broadcast media (copywriting, art direction and production).
• Show a knowledge of media planning strategies (placing and pricing) for advertising campaigns.
• Design an Advertising Campaign for specific target markets using a variety of advertising media.
• Apply critical thinking, business communications, and teamwork skills.