Outcomes:

After completing this class, students should be able to:

• Synthesize information to explain the marketing functions of product/service planning, pricing, distribution, and promotion.
• Explain the relationship between previous marketing approaches and marketing trends in the New Economy.
• Define marketing terms, concepts, models, and processes.
• Conduct research to demonstrate research skills using the Internet, textbook, and marketing periodicals.
• Compare, contrast or articulate a new point of view using critical thinking skills.
• Synthesize information to create appropriate business communication documents.
• Participate as part of a team to demonstrate skills in teamwork.
• Create a marketing plan for a business that demonstrates knowledge of material covered in class.