IBP 076 International Business • 4.5 Cr.
Department
Division
Students gain an understanding of the diverse and ever-changing consumer markets and how international businesses use marketing strategies to gain market share and stay competitive. Course will use a combination of text, lectures, case studies, outside reading, local company research, video, group work and presentations to enhance learning and skills needed in today's global workplace. Prerequisite: Acceptance into the program or permission of instructor.
Details:
Tuition: $TBA
Outcomes:
After completing this class, students should be able to:
- define basic business concepts, participants and activities
- define and compare four types of economics systems
- articulate the role of supply, demand and competition in a free-enterprise system
- analyze the impact of globalization on business
- examine the effect of technology in the business environment
- compare and evaluate business ethics, social responsibility and legal compliance
- assess and contrast the options for organizing a business
- define small business, entrepreneurship and franchising
- apply management techniques to achieving organizational goals
- define the importance of organization, teamwork and communication
- assess the nature of production and operations management
- compare and contrast human resource management theories and workforce motivation methods
- define the nature of marketing, marketing research, information systems and promotion strategies
- demonstrate a basic knowledge of accounting systems and financial statements
- define the United States money and financial systems
- define the design, development and uses of a business plan
- demonstrate enhanced critical thinking, communication, interpretation, decision-making, analytical, reading writing, comprehension, and speaking skills
