Description:

Examines tools and processes for targeting information to specific audiences for specific purposes. Students analyze how film, video, and multimedia can be used to influence opinions, generate sales, etc. Students test persuasion techniques with simple media presentations.

Outcomes:

After completing this class, students should be able to:

• Define the terms: media, persuasion, propaganda, technology application, symbol, metaphor, "yellow journalism," editorial, sound bite, manipulation, soft sell, motivation, instructional training, education, hands-on, virtual reality, educational television, documentary film/video, docudrama, advertising, infomercial.
• Demonstrate an understanding of criteria used for developing a media propaganda campaign.
• Compare and contrast the persuasion techniques utilized in creating documentaries, instructional videos, infomercials, local and network news programs, and subjective propaganda messages, based on the source and destination of the intended message.
• Analyze and explain the role of audience analysis and goals and objectives in the development of persuasion materials.
• Apply, as part of a production team, the propaganda techniques and concepts presented.