Marketing Management
Business Division
Student Alert: 356 BCC courses renumbered and/or renamed starting summer 2008. For example, Speech 200 is now Communication Studies 210. If you have taken courses at BCC prior to summer 2008, visit our Common Course Number Advisory website to learn more and view a list of changed courses.
- MKTG 110 Client/Customer Relations . 5 CR
- Develops oral and written skills focusing on efficient delivery of quality service to customers. Topics include troubleshooting, complaints, ethics, and company service policies and programs.
- MKTG 131 Principles of Professional Selling . 5 CR
- Examines the principles and techniques of professional selling as a form of persuasive communication basic to business relationships. Students analyze case studies to apply theories to real-world situations.
- MKTG 135 Principles of Retailing . 5 CR
- Examines the fundamental principles and practices of retail merchandising. Students discuss types, location, layout, organization, profit planning, and operating costs of retail outlets.
- MKTG 154 Principles of Marketing . 5 CR
- Studies the business activities of marketing: planning, pricing, promoting, and distributing goods and services. Students examine the role of marketing in the economy and the processes used to make business decisions.
- MKTG 199 Individual Studies in Marketing . V1-10 CR
- Covers directed readings, special projects, or independent study. Or, allows the student to earn credit for current on-the-job experience. Prerequisite: Permission of instructor.
- MKTG 200 International Marketing . 5 CR
- Examines marketing concepts and strategies as applied to global markets. Topics include mode of entry, micro and macro forces, barriers and restrictions, and cultural dynamics.
- MKTG 210 Business Research . 5 CR
- Presents the structure and use of marketing research in managerial decision-making. Students discuss research objectives and techniques, data analysis and interpretation, and reporting methods. Prerequisite: BTS 161.
- MKTG 225 Customer Relations Management . 5 CR
- Course designed for students who have familiarity with Internet concepts, basic web site implementation, and general understanding of E-Commerce. Focuses on the goals of CRM including customer profiling, buyer motivation, purchasing roles, E-service concepts, customer communications, call center operations, customer databases, knowledge base applications, and secure financial transaction technologies. Emphasizes the importance of trust and privacy in E-Commerce transactions, including principles for creating privacy policy and methods to enable customers to control the use of their personal data.
- MKTG 234 Advertising . 5 CR
- Examines advertising's role in society and its relationship to communications and marketing activities. Topics include media terminology, planning and selection, copy writing, and art direction.
- MKTG 236 Merchandise Management . 5 CR
- Presents the concepts and functions of buying merchandise for sale. Topics include customer demand, budgeting, buying plans, market trips, and selection of merchandise. Recommended: BUS 145 (prev G BUS 145) and MKTG 135.
- MKTG 290 Marketing Activities in DECA . V1-5 CR
- Develops occupational skills through activities affiliated with National DECA. Students participate in community service projects and gain leadership, communication, and human relations experience. Chapter officers help lead the class.
- MKTG 294/295/296/297 Special Topics in Marketing . V1-10 CR
- Allows specialized or in-depth study of a subject related to marketing.
- MKTG 299 Individual Studies in Marketing . V1-10 CR
- Covers directed readings, special projects, and independent study by an individual student. May be repeated for a maximum of 15 credits. Prerequisite: Permission of instructor.