Marketing Management
This program provides a core of business skills along with specific training in preparation for employment in sales, customer service, advertising, promotion, and other marketing functions. Students receive a broad-based knowledge of marketing theory. They are expected to demonstrate the ability to create and execute a variety of marketing programs. Emphasis is placed on teamwork and strengthening both oral and written communication. The program promotes success in non-profit and small, medium or large businesses.
View Credit Requirements for:
- Marketing Management - Associate in Arts Degree
- Sales & Marketing - Certificate of Achievement
- Retail Management - Certificate of Achievement
- Sales & Marketing - Certificate of Accomplishment
| Course No. | Course Name | Credit Hrs. |
|---|---|---|
| Choose 5 credits from the following: | 5 | |
| ACCT 101 | Practical Accounting I (5 Cr) | |
ACCT& 201
|
Principles of Accounting I (5 Cr) | |
| BTS 165 | Spreadsheet Applications | 5 |
| BUS& 101
|
Introduction to Business | 5 |
| BUS 120
|
Organizational Behavior | 5 |
| ENGL& 101
|
English Composition I | 5 |
| Choose 5 credits from the following: | 5 | |
| BUS 241
|
Multi-cultural Business Consulting (5 Cr) | |
| ETHN 241 | Multi-cultural Business Consulting (5 Cr) | |
| CMST& 220
|
Public Speaking | 5 |
| MKTG 110 | Client/Customer Relations | 5 |
| MKTG 131 | Principles of Professional Selling | 5 |
| MKTG 135 | Principles of Retailing | 5 |
| MKTG 154 | Principles of Marketing | 5 |
| MKTG 200 | International Marketing | 5 |
| MKTG 210 | Business Research | 5 |
| MKTG 225 | Customer Relations Management | 5 |
| MKTG 234 | Advertising | 5 |
| Science lab elective | 5-6 | |
| Approved Business Electives | 9-10 | |
| Suggested electives: Any business division course not listed above with approval of advisor or program chair. | ||
| Total | 90 | |
Download the completion worksheet for this degree [PDF]
| Course No. | Course Name | Credit Hrs. |
|---|---|---|
| BTS 109 | Business Communications | 5 |
| BTS 161 | Computer & Software Fundamentals | 5 |
| BUS& 101
|
Introduction to Business | 5 |
| BUS 145
|
Business Mathematics | 5 |
| Choose 5 credits from the following: | 5 | |
| BUS 120
|
Organizational Behavior (5 Cr) | |
| BUS 250
|
Entrepreneurship (5 Cr) | |
| MKTG 200 | International Marketing (5 Cr) | |
| CMST& 220
|
Public Speaking | 5 |
| MKTG 110 | Client/Customer Relations | 5 |
| MKTG 131 | Principles of Professional Selling | 5 |
| MKTG 154 | Principles of Marketing | 5 |
| MKTG 234 | Advertising | 5 |
| Total | 50 | |
Downliad the completion worksheet for this certificate [PDF]
| Course No. | Course Name | Credit Hrs. |
|---|---|---|
| Choose 5 credits from the following: | 5 | |
| ACCT 101 | Practical Accounting I (5 Cr) | |
| ACCT 234 | Managerial Accounting (5 Cr) | |
| Choose 5 credits from the following: | 5 | |
| BTS 161 | Computer & Software Fundamentals (5 Cr) | |
| BTS 165 | Spreadsheet Applications (5 Cr) | |
| BTS 109 | Business Communications | 5 |
| BUS 120
|
Organizational Behavior | 5 |
| BUS 145
|
Business Mathematics | 5 |
| BUS 221
|
Human Resource Management | 5 |
| BUS 222
|
Advanced Leadership & Management | 5 |
| MKTG 135 | Principles of Retailing | 5 |
| MKTG 154 | Principles of Marketing | 5 |
| Choose 5 credits from the following: | 5 | |
| CMST& 101
|
Introduction to Communication (5 Cr) | |
| CMST 202
|
Survey of Speech Communication (5 Cr) | |
| CMST& 210
|
Interpersonal Communication (5 Cr) | |
| CMST& 230
|
Small Group Communication (5 Cr) | |
| CMST 280
|
Intercultural Communication (5 Cr) | |
| Total | 50 | |
Download the completion worksheet for this certificate [PDF]
| Course No. | Course Name | Credit Hrs. |
|---|---|---|
| BTS 161 | Computer & Software Fundamentals | 5 |
| CMST& 220
|
Public Speaking | 5 |
| MKTG 110 | Client/Customer Relations | 5 |
| MKTG 131 | Principles of Professional Selling | 5 |
| MKTG 154 | Principles of Marketing | 5 |
| MKTG 234 | Advertising | 5 |
| Total | 30 |
Download the completion worksheet for this certificate [PDF]
= Course number and/or title change begins summer 2008. Courses with previous number/title are still applicable. Learn more about Common Course Numbering.