Comm 145 Syllabus

Advertising

Instructor: Janelle Ducey

E-mail: jducey@bcc.ctc.edu

Office: 425.564.3065 C235

Office Hours: By Appt

Mailbox: R-230

Welcome to Comm 145. This class is a PRACTICUM class which means we will focus on getting invaluable hands-on experience. We will be working closely with The Jibsheet to develop new advertising clients and creating new ads. We will have a few lectures at the beginning of the quarter and then you will focus on what you are interested in. You will be required to complete 6 advertisements: some you will create yourself, others will be given to you from the sales department of The Jibsheet. By the time you finish this class you will have a portfolio of you work that you can use as a résumé. You will also be expected to sell 3 new ads for The Jibsheet.

Other assignments each worth 5 points:

BCC demographic paper

List of 20 potential clients

Students will also be required to bring in examples of ads that they have found throughout the quarter.

Week One: Introduction to Advertising

Week Two: Themes and Style

Week Three: Working with Indesign and Photoshop

Week Four: More Indesign and Photoshop

Week Five: Individual Focus and Portfolio Work

Week Six: Individual Focus and Portfolio Work

Week Seven: Individual Focus and Portfolio Work

Week Eight: Individual Focus and Portfolio Work

Week Nine: Individual Focus and Portfolio Work

Week Ten Final Portfolio Due

Grading

Each assignment is worth 10% of your grade. 10 completed assignments = 100%

Letter Grade Percentage Grade

A+ 98

A 95

A- 92

B+ 88

B 85

B- 82

C+ 78

C 75

C- 72

D+ 68

D 65

D- 62

F 55

Attendance: Attendance to class is mandatory and will have a serious affect your grade. The Arts and Humanities Division policy clearly states that if you miss more than one-fifth of the class that is grounds for failure of this class. For more information, check the website: http://www.bellevuecollege.edu/artshum/policy.html

Essential to a liberal arts education is an open-minded tolerance for ideas and modes of expression which might conflict with one’s personal values. By being exposed to such ideas or expressions, you are not expected to endorse or adopt them but rather to understand that they are part of the free flow of information upon which higher education depends.

To this end, you may find that certain books, films, or other materials are assigned which may, in whole or in part, offend you. These materials are equivalent to required texts and are essential to the course content. If you decline to view or read material you consider offensive, you may still be required to respond to its content, and you may not be able to fully participate in required class discussions, exams, or assignments. Consult the syllabus and discuss such issues with the instructor.

If you have medical information to share with me in the event of an emergency, please contact me via email or come to see me during office hours. Emergency preparedness is important!

If you need course modifications / adaptations or accommodations because of a disability, I can refer you to our Disability Resource Center (DRC).

If you prefer, you may contact them directly by going to B132 or by calling 425.564.2498 or TTY 425.564.4110. Information is also available on their website at http://bellevuecollege.edu/drc/